Since it's hotter than the hinges of hell here in SoCal, the state energy system is trying to cut back on our electricity consumption. Some ad agency came up with an insipid slogan -- "flex your power" -- and now "flex alerts" are called when we are about to burn more juice than we receive.
I don't mind. Relatively, I'm a minimal consumer anyway. No lights on during the day, no air conditioning, and I'd rather do laundry at night because it's cooler.
But I do get a jolt -- so to speak -- out of the ways in which we are all supposed to "go green," and the ways in which the energy providers and other companies are dealing with it.
If we are all good little junior-Gores and Gore-ettes, we can reduce the hell out of water, electricity and natural-gas consumption, simply by turning stuff off and being a bit warmer than we might ideally like. But if we do that, the rates will go up because we're not using enough for the providers to make their happy profits. On the other hand, if we keep on frittering away the resources, the rates will go up to punish us.
Volkswagen has just announced that they will buy "carbon credits" for every new car they sell. This makes no sense on several levels. First, of course, all "carbon credits" really do is make paper-pushers wealthy. I recently saw a list of ten wealthy "green" entrepreneurs; no surprise that a carbon-offset seller is among 'em. He may in fact have been the richest of the bunch. Over the last few years, he's piled up more than $30 million for his noble efforts.
Forget creating better systems. Just go straight into selling indulgences to those with guilty consciences.
Besides, Volkswagens are about as environmentally friendly as any car on the market. All of them get decent gas mileage -- except the SUV -- and the diesels are phenomenal.
If Cadillac wanted to ease the guilt of Escalade buyers -- who, if the ones I've seen are representative, have more to feel guilty about than burning vast quantities of dinosaur juice -- that'd make sense.
But I digress.
We're "flexing our power" today, and probably through the weekend if the weather forecasts are accurate. It's supposed to make us feel like good, caring citizens.
I bet every government office in the region is burning up electricity as fast as it can. Wouldn't want the politicians and bureaucrats to have to endure a taste of reality, would we?
1 day ago